See what you're losing
See what you're losing
Plugs into the tools you already use. Billing, usage and CRM, connected once.
The problem

Your churn isn't sudden.
You just didn't see it coming.

You look after your biggest customers. Everyone else gets automated emails. So when a £40-a-month account starts drifting, nobody notices, and nobody asks why, until the cancellation lands.

Why small accounts leave
Empty office chairs
0people watching

The drift is invisible. Logins drop, seats go quiet, a payment fails. It's all in your data. Nobody's looking.

Frustrated founder at a laptop
1last click

Your tools stop short. Health scores wait for a human. Cancel flows only show up at the very end.

Hiring interview
£45ka year

Hiring doesn't add up. An account manager for £40-a-month customers? Your finance team would like a word.

Account data on a tablet
A founder reviewing customer accounts
Daily, 06:00

1,284accounts

Watched every day

The core: always-on monitoring

Starla watches every account. Every day.

Think of it as an account manager with a thousand pairs of eyes and zero holiday days. Every login, seat, payment and support ticket, across your whole customer base.

01

Watches every account

Logins, feature use, active seats, payments, plan and support tickets. Not a sample: all of them.

02

Daily health score

Catches slow drift, and the silence that no single event would ever flag.

03

Real-time triggers

A failed payment, a seat limit hit, a cancellation request. Starla is on it now, not next quarter.

04

Spots risk weeks early

Weeks before renewal, not at the cancel click. And it spots the accounts ready to grow.

How it works

Four steps, for every single account

1. Watch
every account

Team reviewing an account health dashboard

Rescores every account daily and reacts to live triggers.

2. Talk
to the customer

Customer reading a message on their phone

Reaches the account admin first, in your name, and has a real conversation.

3. Act
on your rules

Team celebrating a saved account

Fixes the issue, or makes an offer you've pre-approved: a pause, a better plan, a discount.

4. Log
it in your CRM

Updating records on a laptop

Writes every conversation and outcome into HubSpot or Salesforce.

Proactive, two-way conversations

Reaches out first. On the channel
they actually use.

Customer logging in to a SaaS app
01

In-app panel

A friendly note the next time they log in: "Looks like your team's been quieter lately. Anything we can help with?"

Reading an email on a laptop
02

Personal email

A short note sent from your domain, in your voice. Replies come straight back to Starla.

Customer replying to a message on her phone
03

WhatsApp messages

Where your customers actually reply. Always with their consent.

Customer on a friendly phone call
04

Phone calls

Offered, never ambushed: "Want me to give you a quick call to sort this?" Their call, literally.

Two colleagues picking up a conversation together
05

Human handover

Anything bigger goes to your team, with the full conversation attached. No starting from scratch.

Reviewing records on a laptop
06

Logged in your CRM

Every message, health score and outcome lands in HubSpot or Salesforce, where you already look.

Jess working in a co-working space
Account saved
£5,880 / yr
Reason: approval workflow
How a save actually happens

Meet Jess. She was about to leave.

Jess runs a 12-person design agency at £49 a seat. Logins dropped 60% in three weeks. Nobody at the vendor noticed. Starla did.

Starla

Hi Jess, looks like your team's been using us less lately. Anything we can help with?

Starla

In-app, the next time Jess logged in
Jess

Honestly? The client approval process is too fiddly, so we've gone back to email.

Jess

Owner, 12-person design agency
Starla

That's fixable. Here's a two-click approval setup. And your next month is on us at half price while the team settles back in.

Starla

An offer inside the limits you set
Jess

Oh, that's much better. We'll give it another go.

Jess

Logged in your CRM: account saved
Recovered-revenue dashboard

See what was saved. In pounds.

Your control room: who's at risk, what Starla said, what it offered and what it kept. No spreadsheets. No guessing.

See a sample report
This month
Example data
Revenue saved£18,420
Accounts saved31
Expansion£6,200
Waiting for a human4
Revenue saved by week (£k)
W1
W2
W3
W4
W5
W6
Why they were leaving
  • Missing feature or setup12
  • Price9
  • Team not onboarded6
  • Failed payment4
Security

Your data, handled properly.

How we handle data

  • Read-only by default
  • DPA as standard
  • UK and EU hosting
  • Conclusions, not copies
FAQs

Questions founders ask

Will an AI talking to my customers damage my brand?

Starla speaks in your brand's voice, follows your rules, and you approve the tone before anything goes out. Most customers are simply relieved someone asked.

Will it spam my customers?

No. You set contact limits, and Starla backs off when someone isn't interested. One good conversation beats ten drip emails.

Do customers know they're talking to an AI?

Yes. Starla is upfront about being an AI assistant working for your team, and a human is always one message away.

What can it offer without my approval?

Only what you've pre-approved: pauses, plan changes and discounts within a range you set. Anything bigger goes to a human.

What data do you access, and where is it stored?

Billing, usage and CRM data, read-only by default. We keep scores and conversation logs, not your raw data, hosted in the UK and EU under a DPA.

How long does setup take, and do I need a developer?

Connecting Stripe for the free audit takes minutes. Full setup is live within a week, with about an hour of developer time for the in-app snippet.

What happens when a customer needs a human?

Starla hands over with the full context logged in your CRM, so your team picks up mid-conversation, not from scratch.

How is it different from my lifecycle emails?

Lifecycle emails are one-way and run on a calendar. Starla is triggered by behaviour, talks both ways, and can actually fix things.

Free churn audit

Read-only.
No card.
Two minutes.

See what
you're losing.

Connect Stripe read-only and get a free churn audit: the revenue that quietly left last quarter, and the accounts at risk right now.

Every account,
managed.

The AI account manager for SaaS. It watches every customer, talks to the ones drifting away, and keeps them.

Get your free audit

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